







This one had hidden damage that most homeowners never see coming. When we stripped the old roof on this Simpsonville home, we found rot at the eaves - the result of missing ice and water barrier. Left alone, that kind of damage spreads fast. Decking goes soft, structure weakens, and what starts as a roofing problem becomes a much bigger repair bill.
Before a single shingle went down, we replaced the damaged plywood and built the system the right way from the ground up. That means ice and water barrier along the eaves and in the valleys, proper drip edge along the perimeter, and high-quality synthetic underlayment across the field of the roof. Every layer serves a purpose. None of it is optional if you want a roof that actually holds up.
For the shingles, we went with Owens Corning Duration in Desert Rose. It's a lifetime-rated architectural shingle with a bold, warm tone that looks sharp against this home's blue siding. Duration shingles are built with SureNail Technology, which gives them serious wind resistance - and that matters in South Carolina where storms roll through hard and fast.
What we ended up with is a roof that does its job on every level. It protects the structure underneath, it's installed correctly so that protection actually lasts, and it looks great from the street. That's the whole point of a new roof installation done right - it's not just about coverage, it's about peace of mind that the job was done properly.
Hidden damage at the eaves is more common than people realize, especially on roofs that weren't originally installed with proper moisture protection. If your roof is showing soft spots, granule loss, or staining inside your attic, don't wait. Rot doesn't stop on its own.